New Moon is a project co-founded by Astrologer Alexandra Kruse
and Creative Director Nina Zywietz. Born between Berlin and
Zürich on the Virgo new moon of 2020, when the old world began
to collapse, and the new world was just about to begin. Born on
the belief that the only constant is change and that we, as cyclic
beings, with the moon as our teacher, can grow. Collectively
and individually. The Idea is to create high frequency products
and experiences in alignment with the moon, the sun and the stars.

Visual Identity and Packaging

Special effects: Janaina Langebner
Collection available at