A comprehensive redesign for Maryan Mehlhorn, a premium swimwear brand with over 40 years of heritage. The new visual identity — including logo, typography, and visual direction — reinterprets the brand's legacy through a contemporary lens, balancing confidence, femininity, and sophistication.
Known for its sculptural approach to swimwear and exceptional craftsmanship, the brand celebrates the individuality of women through refined design, timeless elegance, and an inclusive size range of up to 20 sizes. The new identity was launched alongside a campaign photographed by Cristian Hunter.
Visual Identity: Studio Thea Barkhoff
Photography: Cristian Hunter
Brand Strategy: Xenia Glutz von Blotzheim