For over 30 years, Lotus Design has been supporting people on their path to a more conscious life through yoga, pilates and meditation with its high-quality product selection and yoga online store. Creation of a new visual identity and launch campaign in collaboration with Gesa Höltje Design.
The commission included logo design, visual identity, stationery, visual language, art direction and production of the first campaign as well as supervision of the new website and social media.
Photography: Volker Conradus
Photo Assistant: Carlo Carbone
Talents: Daniel, Zondy, Regina, Lydia
Styling: Yannic Hohaus
Styling Assistant: Mara Rudnick
Hair & Make-Up: Melanie Krüger